Services
Need Engaging Content That Actually Works? Let’s Fix That.
Blog Posts
A blog enables you to communicate with your prospects and existing audience, demonstrating that your brand has a personality and isn’t afraid to show it. It is also a highly effective method of improving SEO rankings. I can blog with your brand in mind, producing engaging content as frequently as you want it.
I write three types of practical, in-depth, research-backed blog posts designed to generate traffic and capture leads:
- Gateway content (top of the funnel) 1,200-1,500 words
- Root content (middle of the funnel) 2,000-2,500 words
- Pillar content (can be top, middle, or bottom of the funnel) 3,000-7,000 words
What’s included:
- Expert quotes if applicable and possible
- Images, screenshots, and real-world examples
- SEO based on your long-tail keywords, including title, description, and images
- CMS upload if requested
- Up to two revisions
- Content tailored to your objectives, products, and target audience
Case Studies
A well-crafted case study shows prospects what you do, not just what you say. By highlighting real results from real clients, it builds credibility, trust, and momentum for your brand. I write concise, compelling case studies that follow a logical story arc—problem, solution, results—designed to resonate with future buyers.
A well-crafted case study shows prospects what you do, not just what you say. By highlighting real results from real clients, it builds credibility, trust, and momentum for your brand. I write concise, compelling case studies that follow a logical story arc—problem, solution, results—designed to resonate with future buyers.
I can work from interview transcripts, raw notes, or even a short client call.
What’s included:
- Story-led narrative with strategic messaging throughout
- Client quotes (from supplied notes or a recorded interview)
- Key metrics and outcomes, where available
- SEO optimisation for your industry or niche
- Up to two revisions
- Final copy supplied as a web page draft or standalone document
Video Scripts
If you're investing in video, the words matter. Whether it's a short animated explainer, a YouTube ad, or an internal product demo, I write crisp, conversational scripts that keep viewers engaged from start to finish. Tone and structure are tailored to your brand, platform, and objective.
If you're investing in video, the words matter. Whether it's a short animated explainer, a YouTube ad, or an internal product demo, I write crisp, conversational scripts that keep viewers engaged from start to finish. Tone and structure are tailored to your brand, platform, and objective.
I can also collaborate with your video team or suggest visual direction if needed.
What’s included:
- Script formatted for voiceover or on-screen delivery
- Up to two revisions
- Hooks, CTAs, and pacing crafted for clarity and attention
- Optional visual direction or basic storyboard notes
- Script length: from 30 seconds to 3 minutes (longer by request)
Trusted by SaaS Startups, Agencies, and Tech Teams
"Jackson excels in writing clean and well-researched content… always impressed with how quickly he took to a subject and was able to make it his own."— Norbert Hahn, Content Manager, IGC Services
"We saw some of our key pages shoot up to Google's first page… Jackson is super adaptable and always ready with great ideas for our SEO strategy."— Naz Malik, Co-founder, Onfolk
"Jackson is a skilled wordsmith with a marketing edge — his work is always well researched and expertly put together to fit the brief."— Zsofia Kokenyesy, Content Manager, Gaming Realms
Let's Make Your Content Work Harder
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Jackson Kelly, Copywriter & Marketer
B2B SaaS Content That Performs